Wednesday, 12 November 2025

India, Greener India: How Apps, Startups, and E-Governance are Driving Eco-Friendly Change

By Alfina Jimmy


India is at the forefront of embracing sustainable practices, driven by innovative apps, startups, and e-governance initiatives. These eco-friendly endeavors aim to reduce carbon emissions, promote renewable energy, and foster a greener future for the nation.


Apps Driving Eco-Friendly Change


- Yulu: An electric micro-mobility platform reducing urban pollution and traffic congestion.


- Freyr Energy's SunPro+: An app simplifying solar energy adoption for households and businesses.


- Eco-friendly transportation apps: Like Ride-sharing services promoting carpooling and reducing emissions.


Startups Leading the Way


- Desolenator: Providing solar-powered desalination for clean drinking water.


- Ecozen: Climate-smart solutions for agriculture, improving farmer income while reducing greenhouse gas emissions.


- 75F: Smart building solutions for energy efficiency, reducing energy consumption and costs for commercial and industrial buildings.


- Brisil Technologies: Converts rice husk ash into eco-friendly silica, reducing waste and promoting sustainability in industries.


- NewTrace: Offers solar-powered water purification systems, making clean water accessible.


E-Governance Initiatives

- India's Carbon Credit Trading


 Scheme (CCTS): Aims to reduce greenhouse gas emissions and promote sustainable development through carbon trading.


- Jan Van Scheme: Offers financial benefits for carbon trading, promoting people's participation in sustainability efforts.


- National Green Hydrogen Mission: Promotes green hydrogen production and usage.


Impact and Future Prospects

These eco-friendly initiatives have shown promising results:


- Renewable energy capacity: India has tripled its clean energy capacity over the past decade, reaching 232 GW in 2024.


- Sustainable agriculture: Startups like CropIn and AgroStar are using AI and IoT to optimize irrigation and reduce waste.


- Electric vehicle adoption: Companies like Ather Energy and Ola Electric are driving the EV revolution.



Challenges and Opportunities

Despite progress, challenges persist:


- High R&D costs: Deep-tech innovation requires significant investment.


- Scaling hurdles: Infrastructure bottlenecks and regulatory complexities hinder growth.


- Public awareness: Limited awareness of climate-positive choices affects adoption.


- Renewable Energy: India aims to increase its renewable energy capacity to reduce dependence on fossil fuels.


- Sustainable Agriculture: Startups are promoting eco-friendly practices, improving farmer income, and reducing waste.


- Electric Vehicles: Companies are driving the EV revolution, reducing emissions and promoting sustainable transportation.


- E-Governance: Initiatives like the Carbon Credit Trading Scheme and Jan Van Scheme promote sustainability and people's participation


- Challenges: High R&D costs, scaling hurdles, and limited public awareness hinder growth.


Eco-Friendly Startups in India

Here are some notable eco-friendly startups in India :


- Ather Energy: Electric vehicle manufacturer


- Banyan Nation: Plastic waste management and recycling


- Ecozen Solutions: Climate-smart agriculture solutions


- Log9 Materials: Advanced battery technology for electric vehicles


- ReNew Power: Renewable energy company


- ZunRoof: Solar rooftop solutions


- 75F: Smart building solutions for energy efficiency


- NewTrace: Solar-powered water purification systems


- Gegadyne Energy: Sustainable energy solutions


These startups are driving meaningful change in India's sustainability journey, promoting eco-friendly practices, and reducing environmental impact.


Top Sustainable Startups in India

Some top sustainable startups in India include :


- Climes: Carbon offsetting platform


- CarbonCraft: AI-powered carbon management


- SustainKart: Sustainable supply chain management


- Uravu Labs: Atmospheric water generators


- Desolenator: Solar-powered desalination



Conclusion


India's journey towards a greener future is driven by innovative apps, startups, and e-governance initiatives. With continued support and investment, these eco-friendly endeavors can help India achieve its sustainability goals and become a global leader in environmental conservation.


References


1. *Ministry of New and Renewable Energy (MNRE)*: "Renewable Energy in India: Progress and Prospects"


2. *International Energy Agency (IEA)*: "India Energy Outlook 2024"


3. *NITI Aayog*: "India's Renewable Energy Roadmap 2030"


4. *Confederation of Indian Industry (CII)*: "Sustainability Report 2023"


5. *Startup India*: "Startup India Report 2023"


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